Wilton Cakes Prices, & How to Order

Updated: October 11, 2023


You’ve made the bold decision to bypass the traditional bakery this time and take matters into your own hands. Crafting that special cake from scratch for your noteworthy occasion demands a recipe tailored just for it, not something from a box. Now, there’s the matter of adornments and the essential tools for decorating, not to mention the perfect pan for baking. Perhaps, even multiple pans if you’ve ambitiously opted for a tiered masterpiece.

Navigating the requirements for creating your own exquisite cake can feel like a daunting task. But fear not! Once you know where to find all the essentials, the process becomes remarkably more manageable.

Enter Wilton Cakes, your one-stop destination for all things baking and cake-related. From a variety of pans to an array of decoration tools, and even their own expertly crafted recipes, Wilton has you covered.

In the following sections, we’ll delve into the world of Wilton Cakes, exploring their products, pricing, and how to easily procure these supplies. With Wilton, baking is a cakewalk.

Rad Also: Peter’s Bakery Cakes Prices and Design in 2023

What is Wilton Cakes?

Wilton Cakes is a treasure trove of baking supplies that goes beyond your wildest expectations. While renowned for their cake-related offerings, Wilton also boasts an extensive range of products ideal for crafting cookies, brownies, and more. What’s more, they provide the very ingredients you’ll need to bring your decorating visions to life.

Wilton offers more than just an array of baking and decorating supplies. They generously share their own curated recipes, design concepts, and invaluable baking insights freely on their website. These resources encompass a plethora of tutorials and instructive videos, guiding you through the proper techniques for both baking and decorating.

Wilton Cakes is your comprehensive destination for all things related to baking – from an extensive array of supplies to the essential decorative elements, as well as a reservoir of knowledge for all your baking inquiries.

Every Product Wilton Offers that Will Help You Make a Fabulous Cake

Wilton boasts an extensive range of products, neatly categorized into seven distinct groups:

  • Cake Pans and Bakeware: From classic round and rectangular pans to specialized molds, Wilton offers an impressive array of options. This includes layered cake pans, character-shaped pans, letter and number molds, and even non-baking molds for items like ice cubes or frozen treats.
  • Baking and Decorating Tools: Wilton provides a comprehensive selection of tools to help you achieve a professional finish for your cakes. This includes not only standard icing bags but also a variety of decorative tips for achieving the perfect swirl. Additionally, they offer flower moldings for creating intricate icing flowers and more.
  • Candy Melts and Ingredients: In addition to tools, Wilton offers a range of ingredients. You’ll find pre-made icing perfect for decorating, as well as candy melts in various flavors, including popular options like chocolate and strawberry. For easy melting, specialized candy melters are also available.
  • Display and Storage: Proper storage is crucial to protect your baked creations. Wilton provides an assortment of cake and pastry boxes designed to insulate and safeguard your masterpieces. They also offer display sets for presenting your cakes and cupcakes in an eye-catching arrangement.
  • Bake it Your Own Sets: If you’re new to baking or uncertain about what you’ll need, Wilton offers Bake it Your Own sets. These curated collections include items like cake decorating kits and sugar cookie kits, making it easy to get started.
  • Activity Kits and Sets: These kits, similar to Bake it Your Own sets, are designed to be engaging activities. They’re particularly well-suited for fun projects with children, making baking a delightful group endeavor.
  • The Rosanna Pansino Collection: This collection offers a playful twist on classic bakeware. Featuring colorful and unique designs such as gummy bears, emojis, and unicorns, these products are ideal for baking with or for children.

These descriptions only scratch the surface of Wilton Cakes’ extensive product range. They regularly introduce new arrivals and update their offerings, ensuring there’s always something fresh and exciting on the horizon.

Pricing of Wilton Products

Wilton’s offerings are quite budget-friendly in the realm of baking products. For instance, an average round cake pan is typically priced at around $9.99. If you’re considering a four-piece set, you can expect it to start at around $35.

Individual items mostly fall within the $9 to $15 range, though more intricate or deluxe products may come with a slightly higher price tag.

Advice from Wilton

As mentioned earlier, Wilton Cakes isn’t just a go-to for physical baking supplies, but also a treasure trove of delectable recipes.

Their online repository features a diverse array of recipes spanning cakes, cupcakes, cookies, donuts, cake pops, breads, muffins, candies, icings, and more. Notably, many of these recipes cater to specific dietary needs, including vegan, gluten-free, and sugar-free options.

But that’s not all—Wilton goes the extra mile in imparting expertise. Their website is replete with invaluable tutorials and creative concepts, ensuring you’re well-prepared when it comes to decorating. They excel in areas like fondant application, piping techniques, and crafting edible floral designs.

For those who prefer visual or hands-on learning, Wilton has you covered. In addition to written instructions, their website offers a collection of step-by-step how-to videos, making it easy to follow along from the comfort of your own kitchen.

So, the next time you’re stumped on how to jazz up your child’s back-to-school celebration or the impending office gathering, take a delightful scroll through Wilton’s repository of charming and imaginative design ideas.

How to Get Ahold of Wilton Cakes Products

Acquiring Wilton Cakes products is a breeze. While standalone Wilton stores may not be in abundance, you can discover a wide range of their offerings at your local Michael’s.

In the event that a Michael’s isn’t conveniently located, fret not. You can still procure all the essentials for your next baking endeavor directly from the Wilton website.

Public Perception

Wilton Cakes enjoys a generally favorable public perception. Their products are lauded for their quality, diversity, and reasonable pricing. Followers of Wilton also appreciate the wealth of expertise offered on their website, encompassing baking techniques, recipes, and creative ideas.

However, a small number of users have raised concerns about the pans, noting them to be slightly less robust than expected. If you prioritize sturdiness and durability, you might want to explore alternative options for more premium pans.

Wilton has rightfully earned its status as a cornerstone of the home baking community. Their extensive range of imaginative and versatile products caters to a wide array of occasions. The playful designs and vibrant colors also make them ideal for baking with children.

Follow Wilton’s Blog

To stay abreast of the latest baking trends and glean expert advice from Wilton Cakes, make sure to follow their blog.

Covering a wide spectrum of topics, from seasonal inspirations like top-notch back-to-school treats, to practical tips such as cake decorating for left-handed individuals, the blog is a wellspring of eclectic and useful information.

New blog posts grace the platform every few days, ensuring a constant influx of fresh and exciting ideas for you to explore. What’s more, each post is accompanied by a helpful how-to video, sparing you any worry of falling behind or struggling with directions.

It’s reassuring to patronize companies that genuinely care about their products. Wilton’s commitment to empowering you to be the best baker you can be exemplifies their dedication to their craft. This sets them apart as a company that truly values its customers.

What is Wilton Cakes?

Wilton Cakes is a comprehensive baking supply provider offering a wide range of products essential for creating stunning homemade cakes. From pans and decoration tools to custom recipes, Wilton is dedicated to making your baking endeavors a success.

What kind of products does Wilton Cakes offer?

Wilton Cakes provides an extensive selection of baking and cake decorating essentials. This includes various types of pans, an array of high-quality decoration tools, and their own exclusive recipes designed to elevate your creations.

How does Wilton Cakes price their products?

Wilton Cakes offers competitive pricing on their products, ensuring affordability without compromising on quality. Prices may vary depending on the specific item and its complexity.

Are there options for budget-conscious bakers?

Yes, Wilton Cakes understands the importance of catering to all types of bakers. They offer a range of products to suit various budgets, ensuring that everyone can access the tools they need to create impressive cakes.

Does Wilton Cakes offer any special promotions or discounts?

Wilton occasionally runs promotions, discounts, and special offers on their products. It’s recommended to check their website or subscribe to their newsletter to stay updated on any ongoing deals.

Is there a loyalty program or rewards system for frequent customers?

Yes, Wilton Cakes has a loyalty program that rewards regular customers with exclusive discounts, early access to new products, and special offers. Signing up for their loyalty program can provide significant benefits for dedicated bakers.

How can I purchase products from Wilton Cakes?

You can conveniently shop for Wilton Cakes products on their official website. They also have a presence in various retail stores, making it accessible for in-person shopping.

Does Wilton Cakes offer international shipping?

Yes, Wilton Cakes offers international shipping, allowing customers around the world to access their high-quality baking supplies and tools.


Wilton Cakes stands as a reliable and comprehensive resource for all your baking and cake decorating needs. Whether you’re embarking on a special occasion or simply indulging your creativity in the kitchen, Wilton provides an extensive array of high-quality products, from pans and tools to their own exclusive recipes.

With competitive pricing and options catering to various budgets, Wilton ensures that every baker, from the novice to the experienced, can access the tools they need to bring their cake visions to life. Their occasional promotions and loyalty program further sweeten the deal for dedicated customers.

Jeff Campbell

Jeff Campbell

I'm Jeff Campbell, a seasoned leader with an extensive background at Whole Foods Market spanning over two decades. Throughout my career, I had the privilege of working in nine different stores across four states, not to mention my contributions to numerous other stores in various capacities. Recognized as a Global All-Star and a recipient of the prestigious Gold Pen Award, I also had the honor of winning the highly coveted Top-10 Store title three times on a company-wide level. Additionally, I achieved the distinction of Best New Store across the entire company.

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